Home / Switch Agencies
For personal injury law firms
Thinking about leaving your law firm’s marketing agency?
You should not stay with an agency because you’re afraid of what happens when you leave. Before you give notice, find out what your firm controls, what has to move, and which parts of your marketing could break during the transition.
This page is the exit plan. It is not a sales pitch for leaving.
Who this is for
Firms deciding whether to stay, switch, or rebuild
What it costs
Nothing to read. A call is free.
Who you talk to
Brian, not a sales rep
If you need a rebuild
Scopes and manages the rebuild; a vetted developer builds
The problem is not always the agency. It’s leaving without a plan.
Three things firms recognize when they say the words “we’re thinking about switching.”
01
Results are hard to explain
Reported rankings and call counts look fine. Qualified inquiries and retained cases don’t match the spend, and nobody can show you the line between the two.
02
Access and ownership are unclear
The domain, the website platform, the Google accounts, the tracking numbers, and the content may have different owners and different access rules. Most firms find out which during the transition, which is the worst time.
03
The move could disrupt intake
Calls, form submissions, ad tracking, local listings, redirects, and the pages that actually produce cases can all be damaged by a rushed cutover. Rankings recover. A month of lost calls doesn’t.
Switching isn’t always the answer.
Sometimes the fix is a second opinion, a reporting change, or one broken system. That can be cheaper than a transition, and it is usually faster. The point is to decide with the facts, not from frustration.
There is more than one way out.
Three paths. They are choices, not stages you have to buy in order.
01
Keep the agency, fix the problem
If the relationship is salvageable, start by finding out what’s actually broken. The Case Capture Audit shows where cases are leaking and gives you a priority list to hand the agency.
02
Change the agency, keep the firm in control
Inventory what you own, clear up access, define what the next vendor is responsible for, and plan the switch before you give notice. Book a call to talk it through.
03
Replace the website without guessing
If your website platform leaves with the agency, you’re looking at a rebuild. I scope the rebuild and manage a developer I’ve vetted; you get one contract and one person to call. How that works.
Before you send the cancellation notice, know the answers to these.
An editable checklist, not an interactive score. Print it, paste it into an email, hand it to whoever owns marketing.
- Who controls the domain registrar, DNS, hosting, and renewal billing?
- What do the signed contract and its notice terms actually require?
- What CMS runs the website, and which files, content, and designs can be exported and reused under the relevant licenses?
- Who controls GA4, Search Console, Google Ads, Local Services Ads, Google Business Profile, and Meta?
- Who owns the call-tracking numbers, recordings, form routing, CRM integrations, and conversion events?
- Which URLs, backlinks, practice-area pages, location pages, and attorney bios matter most?
- Who is responsible for redirect mapping, form and call testing, launch, and post-launch monitoring?
- What happens to running campaigns during the transition?
The safer order of operations.
Five steps, with the responsible party named for each. Nobody skips to step four.
01
Review
Decide whether the agency actually needs replacing and what the existing agreement permits. BCS advises here, within whatever scope you contract.
02
Inventory
Collect the URL list, account access, reporting exports, form and call paths, and an asset inventory. Assign a name to each item.
03
Prepare
If a rebuild is needed, the replacement is built and tested privately while the current site stays live. Hire me for it and I scope and manage the build. Bring your own developer and I direct them.
04
Launch and verify
Whoever is contracted for production and SEO runs the cutover and verifies redirects, indexability, analytics, forms, calls, and rankings. When it’s me, that checklist is in writing before launch day.
05
Monitor
Thirty days of watching rankings, calls, forms, and redirects weekly. Most migration damage shows up in week two, not on launch day.
Plain note: cancellation timing depends on your firm’s actual contract. Nothing on this page is legal advice.
If your website needs a new home, see a possible replacement before you commit to one.
If a rebuild is on the table, I can arrange a private preview of your firm’s public-facing site, built by a developer I’ve vetted and managed under my engagement. It helps you evaluate design and content direction before anyone plans a production migration. A preview is not a finished website, not an SEO audit, and not a guarantee that every integration can be moved.
Initial preview: selected public pages and visible content, subject to scope review and the rights involved.
Production migration: complete URL inventory, redirects, forms, CRM and call-tracking integrations, QA, launch, and monitoring, scoped and priced in writing before it starts.
I don’t write the code. Development is performed by a specialist developer working under my engagement; you contract with Better Call Spencer and deal with one person. SEO oversight of the migration is scoped into the same proposal.
Currently using Scorpion or FindLaw?
Scorpion: their public FAQ says eligible clients receive their website’s static files, design assets, and content after fulfilling the contract. The underlying website system does not transfer. That turns an agency change into a rebuild project, and it’s worth knowing before you give notice. Read the Scorpion exit plan →
On FindLaw? A FindLaw site is licensed, not owned. You keep your content; the design, code, and platform stay, and the domain may be registered in FindLaw’s name. Read the FindLaw exit plan →
Questions firms ask about switching.
Do I need to fire my agency to talk to Brian?
No. The call is about whether to stay, change vendors, or fix one specific problem. A formal audit is a separate paid service, and you don’t need one to have the conversation.
Can I keep my rankings when I switch?
Nobody can promise unchanged rankings, and you should walk away from anyone who does. Preserving the useful URLs, content, redirects, indexability, and tracking removes most of the avoidable risk. Results can still move for a while.
Does BCS build the new website?
I don’t write code, and I don’t pretend to. I scope the rebuild, bring in a developer I’ve vetted, manage the build and the cutover, and stay accountable for the result. One contract, one person to call.
Can I keep my existing design?
Possibly. It depends on who owns it, what the usage licenses allow, whether it’s technically feasible, and the scope of the rebuild. That gets answered in the inventory step, not guessed at.
Do I need an SEO consultant if I only want a website preview?
No. You can ask for a preview or a rebuild without an SEO engagement. If you want both, they’re scoped together so the migration doesn’t undo the SEO.
You don’t have to decide to leave today. You do need to know what leaving would involve.
Twenty minutes. Bring the contract and the last report; I’ll tell you what your firm controls and what would have to move.