The Watchdog Series
The BS in legal marketing, with receipts.
Agencies that bill for work nobody did. Experts whose own campaigns contradict their advice. Platforms that look like law firms and aren’t. Every piece names the practice, shows the evidence, and explains what it costs the firm paying for it.
Case file · Open
What gets someone written up here
- Invoices for pages that were never published
- “Optimized” listings nobody has logged into since 2023
- Rank reports for keywords no client has ever searched
- Auto-renew clauses the partner never saw
Have one? Send me the invoice, the report, or the contract. Firm names stay out of it unless you want them in.
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Is My Law Firm’s SEO Agency Ripping Me Off? A 20-Minute Self-Audit
Twelve things to check in the report, the website, and the contract before you decide. Written by someone who ran a firm’s…
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Why Agencies Stuff Law Firm Websites With Garbage Pages (and How It Hurts You)
An agency sold a Texas injury firm “local authority” and delivered a page about tacos. How content quotas turn into junk on…
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Is Your Legal Marketing Agency Using Your Website to Boost Their SEO?
That small agency logo in your footer may link to a sales page hosted on your own domain, quietly routing your site’s…
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Stop Spamming Google with Indexing Requests. That’s Not SEO.
Smashing “Request Indexing” and buying rapid-indexer tools won’t rank a thin page. What the button actually does, and what gets a new…
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The IT Director Who Helped Me See Through the SEO Bullsh*t
The IT director at Jim Adler & Associates was a programmer and a full-blown cynic. He taught me to question every SEO…
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When SEO Goes Sideways: The Cost of Interference
The biggest obstacle in SEO isn’t Google. It’s the colleague with a $29 tool who wants the homepage to “pop more.” A…
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Watchdog Exposé: How lnjury.com Uses Borderline Deception to Capture Legal Leads
lnjury.com, spelled with a lowercase L, looks like a law firm and behaves like a lead-vending machine. How a one-letter domain trick…
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Watchdog Exposé: How Law Firms Are Getting Screwed by Their Marketing Agencies (And Don’t Even Know It)
Your agency may be running the same playbook for your direct competitor across town. Why conflicts of interest are the quiet scam…
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Watchdog Exposé: Angel Reyes Says Branding Is Dead for Personal Injury Law Firms. Not So Fast.
Angel Reyes says branding is dead for injury firms. His own Google Ads bid on Jim Adler’s name. What that contradiction tells…
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Watchdog Exposé: The Truth About Shady Legal Marketing Agencies (And How to Avoid Them)
Shared leads, rented rankings, websites you don’t own: six real tactics agencies use on law firms, and the questions that expose them…
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