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for personal injury law firms

Law firm SEO that captures cases, not just clicks.

I’m Brian Spencer. I help personal injury and plaintiff-side firms figure out what is holding back their SEO, decide what to fix, and hold the work accountable. The goal is qualified inquiries and signed cases, not a more impressive report.

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Brian Spencer
“Spencer’s easily in the top 5% of legal SEO consultants in the country.”

Matt E.Law Firm Recruiter

320%

Traffic growth

JimAdler.com, yr 1

200%

Signed cases

JimAdler.com, yr 1

The problem

Most law firm SEO is built for traffic. I build for cases.

Bloated agencies stuff your site with filler pages, chase vanity keywords, and send you 30-page reports full of impressions. None of that signs a case. Some of it works against you, especially when the same agency is quietly running your competitor’s campaign two zip codes away.

The fix isn’t more content. It’s the right architecture, built by someone who has run this playbook inside a major PI firm, not sold it from the outside.

Exhibit A

The agency playbook

  • Filler pages shipped to hit a content quota
  • Vanity keywords that never ring the phone
  • 30-page reports measured in impressions
  • Your competitor on the same roster, two zip codes over

Struck for cause.

How this works

Choose how deep you want me involved.

Three ways in. Most firms start with an audit or a single service, then move into the operator seat once the trust is built.

01 · Diagnose it

Case Capture Audit

A no-BS teardown of your site, content, local presence, and competitive landscape. You get a prioritized fix list and a Loom walkthrough.

$4,500 · 2-week turnaround

See what’s included →

02 · Fix a specific problem

Managed services

GBP Management. AI Search Optimization. PPC. Local Services Ads. AI Marketing Automation. Pick the one that’s bleeding.

From $2,500/mo

Browse the services →

03 · Put me in the seat

The Operator Retainer

Senior digital leadership for your firm. Strategy, oversight, and execution across every channel. Limited to five firms at a time.

From $12,500/mo · Application only

Apply for a seat →

This isn’t for everyone.

A quick disqualifier so neither of us wastes a call.

  • You want #1 rankings by Friday
  • You sue your last marketing agency every two years
  • Your office manager “handles the website”
  • You believe one more directory listing will fix it
  • You measure success in impressions
  • You want someone to agree with everything you say

From the library

Read the advice before you hire the advisor.

I’ve written articles on legal SEO, AI search, and what agencies hope you never figure out.

Browse all articles →

Ready to capture the cases you’re already paying for?

A 20-minute strategy call. No pitch deck. No agency fluff.

Book a call