01 · Diagnose it
Case Capture Audit
A no-BS teardown of your site, content, local presence, and competitive landscape. You get a prioritized fix list and a Loom walkthrough.
$4,500 · 2-week turnaround
For personal injury law firms
Law firm SEO that captures cases, not just clicks.
I’m Brian Spencer. I ran digital for one of the most competitive personal injury brands in the country for a decade. Now I do it for firms who are tired of agency theater.
“Spencer’s easily in the top 5% of legal SEO consultants in the country.”
Matt E.Law Firm Recruiter
320%
Traffic growth
JimAdler.com, yr 1
200%
Signed cases
JimAdler.com, yr 1
The problem
Most law firm SEO is built for traffic. I build for cases.
Bloated agencies stuff your site with filler pages, chase vanity keywords, and send you 30-page reports full of impressions. None of that signs a case. Some of it works against you, especially when the same agency is quietly running your competitor’s campaign two zip codes away.
The fix isn’t more content. It’s the right architecture, built by someone who has run this playbook inside a major PI firm, not sold it from the outside.
Exhibit A
The agency playbook
- Filler pages shipped to hit a content quota
- Vanity keywords that never ring the phone
- 30-page reports measured in impressions
- Your competitor on the same roster, two zip codes over
Struck for cause.
How this works
Choose how deep you want me involved.
Three ways in. Most firms start with an audit or a single service, then move into the operator seat once the trust is built.
02 · Fix a specific problem
Managed services
GBP Management. AI Search Optimization. PPC. Local Services Ads. AI Marketing Automation. Pick the one that’s bleeding.
From $2,500/mo
03 · Put me in the seat
The Operator Retainer
Senior digital leadership for your firm. Strategy, oversight, and execution across every channel. Limited to five firms at a time.
From $12,500/mo · Application only
This isn’t for everyone.
A quick disqualifier so neither of us wastes a call.
- You want #1 rankings by Friday
- You sue your last marketing agency every two years
- Your office manager “handles the website”
- You believe one more directory listing will fix it
- You measure success in impressions
- You want someone to agree with everything you say
From the library
How I actually think about this.
Forty-plus articles on legal SEO, AI search, and what agencies hope you never figure out.
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Is My Law Firm’s SEO Agency Ripping Me Off? A 20-Minute Self-Audit
Twelve things to check in the report, the website, and the contract before you decide. Written by someone…
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You Don’t “Rank” in ChatGPT – What Law Firms Need to Understand
Before paying someone who promises to “make you show up” in AI search, you need to understand that…
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SEO Leadership Red Flags
I hired an “SEO director” who ran the department like a junk drawer. The resume, the clutter, the…
Ready to capture the cases you’re already paying for?
A 20-minute strategy call. No pitch deck. No agency fluff.