Digital Marketing Cost Calculator for Law Firms and Businesses
Not sure how much a digital marketing agency should cost?
Use this calculator to get a realistic estimate based on real-world pricing for SEO, PPC, social media, content, and web design. No email required. Just clarity.
Minimum Estimated Agency Pricing
These numbers are based on real-world industry averages we’ve seen across law firms and other businesses. Here’s the rough breakdown:
SEO: Typically ranges from $2,500–$10,000/month depending on competition and scope. Some law firms see ranges higher than this.
PPC Management: We estimate 15% of your ad spend, with a minimum of $1,000/month because most agencies won’t manage PPC accounts below that threshold.
Social Media: Flat $1,500/month average for one platform.
Content Marketing: Estimated at $2,000/month for regular blog or page creation. Some agencies charge per page/post.
Web Design: One-time cost of $10,000+ for a modern, conversion-optimized site. Usually higher for law firms.
These aren’t inflated “agency brochure” rates. They’re what we actually see clients being quoted (and overcharged) for.
Tip: If you’re getting quoted more, ask what you’re really getting for the price.
Consultant vs. Agency: What’s the Real Difference?
Here’s how it typically compares:
And here’s a realistic cost comparison between hiring a traditional agency versus working with an independent consultant.
| Factor | Agency | Consultant |
|---|---|---|
| Monthly Cost | $3,000–$20,000+ (with varying factors) | $5,000–$8,000 (flat rate) |
| Point of Contact | Account Manager (middleman) | Direct 1-on-1 with a marketing expert |
| Strategy | Standardized packages based on industry | Custom-built based on your business |
| Response Time | Days or weeks | Same day or next day |
| Transparency | Hard to track who does what | Clear scope, direct accountability |
| Exclusivity | Often works with your competitors (read “How Law Firms Get Screwed“) | Geo-locked commitment (usually 1 firm per area) |
TL;DR Agencies charge more. Consultants do more.
Why It Matters
Most agencies use cookie-cutter strategies and spend more time managing teams than driving results. Consultants cut the fat and give you exactly what you need when you need it.
You get:
- Lower cost
- Faster execution
- Direct accountability
- No conflicts of interest
Tired of six-figure agency retainers with mid-tier results?
See what a leaner, smarter approach can do. Schedule a free strategy call.