Law Firm SEO Without the Bullsh*t. No Theories. Just Proof.

I’ve scaled law firms to 50K+ monthly users and tripled case sign-ups using focused, local-first SEO. No gimmicks. No snake oil. Just growth.

image of Brian Spencer - Law Firm SEO Consultant from BetterCallSpencer.com

Watchdog

September 11, 2025

5 Min Read

Why Agencies Stuff Law Firm Websites With Garbage Pages (and How It Hurts You)

I was digging through a personal injury firm’s website the other day and nearly spit out my coffee. Right there, sandwiched between real practice area pages, were articles…

Local SEO

September 4, 2025

7 Min Read

How To Win With LSAs For Law Firms – The Complete Playbook

Local Services Ads look easy on the surface. Turn it on, set a budget, wait for calls. In reality, LSA results come from five levers that you can…

Watchdog

August 5, 2025

6 Min Read

Is Your Legal Marketing Agency Using Your Website to Boost Their SEO?

Disclaimer: This article is intended for informational and editorial purposes only. It reflects the author’s professional opinion based on publicly available information and industry experience. References to companies,…

Content

August 3, 2025

3 Min Read

Does Your Law Firm Really Need a Blog in 2025? Here’s the Honest Truth

You’ve probably heard it a hundred times by now: “Every law firm needs a blog.” But do you, really? Let’s cut through the SEO fluff and agency hype….

AI & Tech

July 31, 2025

4 Min Read

AI Overviews Are Stealing Your Clicks: Here’s What Law Firms Should Do About It

Law firm traffic is down, and the culprit isn’t your content, your SEO, or even your competition. It’s Google. Again. More specifically, it’s AI Overviews. You know, those…

SEO Basics

July 25, 2025

3 Min Read

SEO for Personal Injury Lawyers: What Works, What Doesn’t, and Why It Matters

If you’re a personal injury lawyer, chances are you’ve been burned by an SEO agency (or you’re afraid to be). You’ve heard all the pitches. “Rank #1 on…

SEO Basics

July 24, 2025

2 Min Read

Keyword Rankings: Vanity Metric or Valuable Signal?

In SEO circles, one phrase keeps getting thrown around like gospel: “Keyword rankings are a vanity metric.” Sounds sharp. Sounds evolved. But it’s only half true. And like…

Watchdog

July 23, 2025

7 Min Read

Stop Spamming Google with Indexing Requests. That’s Not SEO.

Insights

July 21, 2025

4 Min Read

The IT Director Who Helped Me See Through the SEO Bullsh*t

Let me preface this by saying: SEO requires critical thinking. Most people assume digital marketing and IT are natural enemies. One wants speed, flair, and big growth metrics….

Watchdog

July 20, 2025

7 Min Read

Law Firm SEO Without the Bullsh*t. No Theories. Just Proof.

Why Agencies Stuff Law Firm Websites With Garbage Pages (and How It Hurts You)

How To Win With LSAs For Law Firms – The Complete Playbook

Is Your Legal Marketing Agency Using Your Website to Boost Their SEO?

Does Your Law Firm Really Need a Blog in 2025? Here’s the Honest Truth

AI Overviews Are Stealing Your Clicks: Here’s What Law Firms Should Do About It

SEO for Personal Injury Lawyers: What Works, What Doesn’t, and Why It Matters

Keyword Rankings: Vanity Metric or Valuable Signal?

Stop Spamming Google with Indexing Requests. That’s Not SEO.

The IT Director Who Helped Me See Through the SEO Bullsh*t

When SEO Goes Sideways: The Cost of Interference

"Spencer's easily in the top 5% of legal SEO consultants in the country."

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Law Firm SEO Without the Bullsh*t. No Theories. Just Proof.

"Spencer's easily in the top 5% of legal SEO consultants in the country."