I Blew the Whistle on Legal Marketing BS—and Built Something Better

image banner for Better Call Spencer's About page

How It Started

I spent nearly a decade leading digital strategy for JimAdler.com—one of the most competitive personal injury brands in the country. We did it right. We did it big.

But working with agencies, consultants, and vendors along the way, I saw how most of the industry actually operates—keyword cannibalization, conflicted vendor relationships, budget bloat, and flimsy SEO dressed up as strategy.

So, I built Better Call Spencer to do things differently—no BS, no smoke and mirrors.

⚡ TL;DR? I know the game. I just play it straight.

My Mission

To give law firms what most agencies only pretend to offer—real strategy, clear execution, and results that move the needle.

No fluff. No smoke and mirrors. Just clean SEO, sharp content, and campaigns built to win cases—not awards.

Built for Lawyers Who Want to Grow

I don’t do generic. Every resource here is crafted with law firms in mind — especially those operating in hyper-competitive markets.

If you’re serious about scaling your firm, leveling up your digital strategy, and actually understanding what works (and what doesn’t), you’re in the right place.

What You’ll Find Here

Real strategies. No fluff. No agency spin.

  • Proven SEO and content strategies
  • Tools that turn traffic into signed cases
  • Insights on Authority, AI, and Google updates

And yes—we expose the shady stuff agencies don’t want you to know.