Welcome to the Legal Marketing Watchdog Series 🕵️‍♂️

Disclaimer: The articles herein reflects the opinions and analysis of the BetterCallSpencer.com editorial team, based on publicly accessible information as of the date of publication. All individuals and organizations mentioned are presumed to act lawfully unless proven otherwise. Nothing here is intended as legal advice.

Enough Is Enough

If you’re a law firm, chances are you’ve been lied to.

  • About SEO.
  • About PPC.
  • About “exclusive leads” that magically go to five other firms in the same zip code.
  • About slick-looking platforms that look like legal directories but are nothing more than pay-to-play traps.

You’ve been fed reports full of fluff, stuck in 12-month contracts with zero results, and told that “legal marketing is complicated.”

It’s not complicated. It’s just full of bullshit.

And that’s why I’m launching this series.

Why I’m Doing This

I’ve spent nearly two decades in this industry. I’ve worked inside marketing agencies. I’ve also worked with one of the biggest law firms in the country. I’ve seen what works, and I’ve seen what’s rotten to the core.

Too many law firms get burned because no one’s telling the truth.

So I’m going to start telling it.

This isn’t about beef. It’s about protecting lawyers from being manipulated by:

  • Fake referral sites posing as law firms
  • Agencies serving five law firms in the same city (and not telling you)
  • “SEO experts” who sell you templated blog spam and call it strategy
  • Lead vendors with zero accountability and mystery partnerships

What to Expect

Every article in this category will:

  • Analyze a specific tactic, site, or trend in legal marketing
  • Use evidence, not just opinion
  • Explain the real risk to law firms
  • Provide a clear recommendation on what to do

We’ll talk about:

  • Typosquatted domains like lnjury.com (that’s an “L,” not an “I”)
  • PPC hijacking of brand names like “Jim Adler”
  • Law firms registered in Puerto Rico doing lead arbitrage in Texas
  • AI-generated “legal help” chatbots that create UPL risks

If it stinks, I’ll cover it.

You’re Not Alone

If you’re a law firm that’s been burned—or you suspect something shady’s going on—this section is for you.

If you’re a digital marketer doing clean work and sick of losing clients to bait-and-switch hacks, this section is for you too.

And if you’re one of the companies I expose, and you feel misrepresented—email me. I’ll update if I get something wrong. I believe in transparency. That’s the whole point.

Final Word

Law firms deserve better.
Legal marketing doesn’t have to be sketchy.
And the only way to raise the bar is to start calling this crap out in the open.

➡️ Continue to the Legal Marketing Watchdog Series.