Welcome to the Legal Marketing Watchdog Series 🕵️‍♂️

Disclaimer: The articles herein are intended for informational and editorial purposes only. They reflect the author’s professional opinion based on publicly available information and industry experience. References to companies, brands, or websites are made to critique marketing practices, not to imply endorsement or wrongdoing. For more information, see our full Terms of Service.

Enough Is Enough

If you’re a law firm, chances are you’ve been lied to.

About SEO.
About PPC.
About “exclusive leads” that magically go to five other firms in the same zip code.
About slick-looking platforms that look like legal directories but are nothing more than pay-to-play traps.

You’ve been fed reports full of fluff, stuck in 12-month contracts with zero results, and told that “legal marketing is complicated.”

It’s not complicated. It’s just full of bullshit.

And that’s why I’m launching this series.

Why I’m Doing This

I’ve spent nearly two decades in this industry, working inside marketing agencies and with one of the biggest law firms in the country. I’ve seen what works, and I’ve seen what’s rotten to the core.

And law firms are getting burned because no one’s telling the truth.

So I’m going to start telling it.

This isn’t about beef. It’s about protecting lawyers from being manipulated by:

Fake referral sites posing as law firms
Agencies serving five law firms in the same city (and not telling you)
“SEO experts” selling you templated blog spam and calling it strategy
Lead vendors with zero accountability and mystery partnerships

What to Expect

Every article in this category will:

Analyze a specific tactic, site, or trend in legal marketing
Use evidence, not just opinion
Explain the real risk to law firms
Provide a clear recommendation on what to do

We’ll talk about:

Typosquatted domains like lnjury.com (that’s an “L,” not an “I”)
PPC hijacking of brand names like “Jim Adler”
Law firms registered in Puerto Rico doing lead arbitrage in Texas
AI-generated “legal help” chatbots that create UPL risks

If it stinks, I’ll cover it.

You’re Not Alone

If you’re a law firm that’s been burned—or you suspect something shady’s going on—this section is for you.

If you’re a digital marketer doing clean work and sick of losing clients to bait-and-switch hacks, this section is for you too.

And if you’re one of the companies I expose, and you feel misrepresented—email me. I’ll update if I get something wrong. I believe in transparency. That’s the whole point.

This Is My Magnum Opus

Law firms deserve better.
Legal marketing doesn’t have to be sketchy.
And the only way to raise the bar is to start calling this crap out in the open.

➡️ Continue to the Legal Marketing Watchdog Series.