Just being a good lawyer doesn’t mean clients will come knocking. You could be the best litigator…
Brian Spencer
Brian Spencer is the founder of Better Call Spencer, a consultancy that helps law firms dominate local search and convert traffic into real case sign-ups. With over 15 years in digital marketing — including 8 years as Director of Digital Marketing for Jim Adler, The Texas Hammer — Brian’s strategies are battle-tested in one of the most competitive legal markets in the country. His work has driven 300%+ traffic growth, tripled case intake, and helped firms unshackle themselves from overpriced, underperforming marketing agencies.
AI Is Disrupting Search—But Not Like You Think Look, let me clear something up. Search isn’t disappearing….
Search is changing. Fast. Google’s new “AI Mode” is here and it’s not just another tweak to…
Backlinks are still one of the most misunderstood (and often misused) SEO tactics in the legal world….
If your law firm’s website is made up of scattered blog posts, disconnected practice area pages, and…
If you want your law firm’s website to show up in Google’s AI Overviews, voice searches, or…
I’m not going to sugarcoat this. If your law firm’s SEO strategy is still centered around individual…
As AI tools like ChatGPT, Bing Copilot, Claude, and Google’s AI Overviews become everyday tools, law firms…
In the highly competitive field of personal injury law, ranking prominently on Google can make the difference…
Google’s move to mobile-first indexing is a game-changer for law firm SEO. If your law firm’s website…