I Blew the Whistle on Legal Marketing BS—and Built Something Better

The go-to resource for law firm SEO that wins more cases.

How It Started

I spent nearly a decade leading digital strategy for JimAdler.com, one of the most competitive personal injury brands in the country. We did it right. We did it big.

But working with agencies, consultants, and vendors along the way, I saw how most of the industry actually operates: keyword cannibalization, conflicted vendor relationships, budget bloat, and flimsy SEO dressed up as strategy.

So, I built Better Call Spencer to do things differently. No BS, no smoke and mirrors.

My Mission

BetterCallSpencer.com is designed to help law firms (especially personal injury firms) scale 10X through SEO strategies rooted in brutal honesty, bold execution, and what makes them different.

I don’t hide behind jargon or recycled agency playbooks. My mission is to build winning strategies by embracing what others overlook: vulnerability, clarity, and brand authenticity.

Built for Lawyers Who Want to Grow

I don’t do generic. Every resource here is crafted with law firms in mind, especially those operating in hyper-competitive markets.

If you’re serious about scaling your firm, leveling up your digital strategy, and actually understanding what works (and what doesn’t), you’re in the right place.

What You’ll Find Here

Real strategies. No fluff. No agency spin.

And yes, I expose the shady stuff agencies don’t want you to know.