I Blew the Whistle on Legal Marketing BS—and Built Something Better

I spent nearly a decade running the digital marketing machine for one of the biggest personal injury brands in the country—JimAdler.com. I saw what works. But I also saw the playbook most agencies don’t want you to know exists.

Keyword cannibalization. Conflicted vendor relationships. Hidden budget bloat. Flimsy SEO disguised as strategy.

So, I walked away. I started Better Call Spencer to do things differently—without the smoke and mirrors.

⚡ TL;DR? I know how the game is played. I choose to play it honest.

My Mission

I help law firms grow through exclusive, high-performance SEO and digital marketing. In a space crowded with bland agencies and generic promises, I bring clarity, precision, and real-world strategies tailored to the legal industry—built on experience, not hype.

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Who’s Behind the Site?

This platform was founded by Brian Spencer, a legal marketing veteran who helped build one of the most dominant digital brands in personal injury law — JimAdler.com.

Now, he’s bringing those strategies directly to firms across the U.S. — one article, one guide, one client at a time.

Built for Lawyers Who Want to Grow

I don’t do generic. Every resource here is crafted with law firms in mind — especially those operating in hyper-competitive markets.

If you’re serious about scaling your firm, leveling up your digital strategy, and actually understanding what works (and what doesn’t), you’re in the right place.

What You’ll Find Here

I’m all about practical, proven strategies — no fluff, no filler. My content and tools are designed to help your firm:

  • Rank higher for high-value keywords
  • Convert web traffic into signed cases
  • Understand and adapt to Google’s latest algorithm updates
  • Build trust with your local market through E-E-A-T
  • Leverage AI and automation to streamline intake and marketing

If you’re tired of vague advice and overpriced agencies, this is the resource you’ve been waiting for.